JEDDAH, Saudi Arabia, February 26,
2025: The rhythm of Saudi drums
echoed through Jeddah Park Mall as a spontaneous flashmob erupted, stopping
shoppers in their tracks and signaling the arrival of something extraordinary.
Amidst the music and movement, two sleek silhouettes emerged under the lights –
the all-new Hongqi H6 and Hongqi HS7, launched by Altawkilat Premium, the
authorized dealer of the Hongqi brand in Saudi Arabia.
This spectacular launch event was a
celebration of innovation and craftsmanship, blending the spirit of Saudi
Arabia with Hongqi's automotive heritage. Attendees, including top executives
from Hongqi China and Altawkilat Premium, alongside press, influencers and car
enthusiasts, were captivated.
The Hongqi H6, with its bold, sporty
profile and dynamic performance capabilities, drew admiration from those
looking for a thrill behind the wheel. The Hongqi HS7 showcased its
family-oriented luxury with spacious seating options and the latest technology,
raising the bar for SUVs tailored to modern lifestyles.
Videos of the Saudi-inspired flashmob
and first impressions of the vehicles spread rapidly. Within seconds, social
media lit up—the event was seen, felt, shared and celebrated.
“The launch of the Hongqi H6 and HS7 in
Saudi Arabia marks an exciting chapter, marked by luxury, innovation and
performance. We are proud to bring these exceptional vehicles to a market that
values both heritage and the latest technology. With the overwhelming response
from media, influencers and car enthusiasts, this event has set a new benchmark
for automotive excellence in the region,” said Jason Blane, General Manager,
Hongqi.
With the introduction of the H6 and
HS7, Hongqi is committed to delivering vehicles that blend sophistication with
performance, addressing the diverse needs of Saudi drivers. From the sleek
sportiness of the H6 to the refined comfort of the HS7, these models showcase
Hongqi’s vision of luxury tailored for today’s automotive world.
