Jeddah, June, 2022
ALTAWKILAT universal motors premium, the exclusive dealer of Hongqi brand in Saudi Arabia, announced that sales of Hongqi reached a record high in the Middle East during its first year in the Saudi Market, with Hongqi’s sales in Saudi Arabia reaching 60% of the sales volume of Hongqi in the middle east markets.
Hongqi recorded strong performance in sales in Saudi Arabia during the first year in which ALTAWKILAT universal motors premium launched latest four models of Hongqi luxury cars for the years 2021 and 2022: Hongqi HS7, Hongqi HS5, as well as H9 and H5 luxury Sedan cars. The Sport utility vehicle Hongqi HS5 won the top sales of Hongqi cars in Saudi Arabia with its sales reaching 58% out of Hongqi sales.
Mr. Fathy Allam, General Manager of Hongqi at ALTAWKILAT universal motors premium, said “the sales of Hongqi car saw a big jump that exceeded all expectations during the first year. The positive growth indicators were a result of the successful efforts of the Universal Premium Motors Agencies in introducing luxury cars that fit our local market, as well as our commitment to provide the best features and services to our clients so as to build sustainable relationship that maintain their trust which is an essential part of our success. We are committed to employ all our energies and capabilities to make Hongqi one of the most important brands sold by ALTAWKILAT universal motors premium”.
“Two new models of Hongqi will be launched in the second half of this year, one of them will be an all-electric car that represents the future of luxury electric cars.”, he added.
Mr. Allam went on to say “the positive outcome of sales is the fruits of the huge investments made by ALTAWKILAT universal motors premium by expanding its showrooms across the Kingdom as four integrated and up-to-
date service centers (showrooms – service centers and spare part centers) were opened in Jeddah, Riyadh, Eastern Region and Medina. Two more showrooms will be opened by the end of this year, bringing the total number of Hongqi showrooms across the Kingdom to 6 to ensure providing the best services to our clients”.
Mr. Cheng Zhang, Director of Hongqi in the Middle East , said “ on behalf of Hongqi Middle East team, I would like to express my thanks to our partners in Saudi Arabia , ALTAWKILAT universal motors premium, for achieving amazing results this year in the Saudi market which is a thriving luxury cars market worldwide. Everyone has showed great dedication and commitment to Hongqi’s strategy, especially with regard to sales and after-sales services. Great results have been achieved thanks to the strong Saudi market and ALTAWKILAT’s 70-plus years of experience in automotive industry which has proved to be the best partner to represent Hongqi in Saudi Arabia”.
Mr. Cheng went on to say “with the enhancement of Hongqi’s conversion to electric cars and the expected arrival of luxury cars to our showrooms in Saudi Arabia during the second half of this year, I expect higher records of sales this year. We are so happy with the great investments made by ALTAWKILAT universal motors premium which is a motive to strengthen efforts to provide the best services to our clients in Saudi Arabia.